According to the Digital Entertainment Group Europe (DEGE) a home entertainment industry organisation, the increase of Blu-ray disc sales by 167% has helped in stabilising the falling DVD market in Europe. The 2009’s Total sales of £400 million for high-definition Blu-ray format compensates for the nine percent drop in DVD sales last year.
In the last 12 months, home entertainment market all over the continent had a value of £5.5 billion. When compared to the 2008 statistics this figure showed a seven per cent reduction.
Yves Caillaud, DEGE chairman at the annual general meeting in London said that Blu-ray’s popularity in Europe is growing tremendously and this is made possible through the intensive cross-industry promotional actions, improved consumer awareness, player affordability and introduction of high-definition TVs. He also mentioned that coping with last year was not easy and when compared to other similar industries, home entertainment business In Europe did pretty well.
The introduction of 3D TV will give new hopes in the industry. Announcements for 3D Blu-ray launches for later this year has already been done by Sony Pictures and Walt Disney with the films Cloudy With A Chance Of Meatballs and A Christmas Carol.
DEGE also said that 2010 saw successful beginning of 3D’s journey in theatre with box office hit performance of Avatar and the success of Monsters vs Aliens. The 3D technology will be soon brought to consumers’ homes in Europe as well.
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